THE POWER OF THE PURSE
I just went to a delightful and insightful presentation by David Wolfe, Creative Director of the The Donegar Group.
He quoted some amazing statistics:
Women in the US, aged over 50 make or control over $19 Trillion (just how many zeros is that???) and spent over $19 Billion on apparel in one year!
So this year, let's get those insightful, caring and dedicated over 50 year olds to spend and direct a bigger portion of that Purse Power towards artisans and sustainable, artisan products that make the world more Happy, Harmonious and Beautiful!
